You worked hard
to get them.
We make them worth more.
You've put the time and budget into getting people to your site. We make sure they buy, come back and spend more, with full-stack email and retention that's measured on revenue, not opens.
You don't need more traffic. You need more from the customers you've already won.
The ads are working. Every month brings more new customers than the last. But revenue isn't keeping up. Each customer costs more to win, the first order doesn't cover it, and most never come back for a second. So growth stalls, however much you spend. Here's what's getting in the way.
Built for the first sale
Offers, flows and campaigns are all set up to win one order.
Paying for them twice
You end up paying ads to win the same customers back again.
No time for retention
Your team is busy with acquisition, so retention gets pushed back.
Misleading metrics
Klaviyo looks healthy, but the numbers hide what's going wrong.
Three levers that grow revenue
Everything we do is built to move at least one of them.
Customers
More new customers
We don't run your ads. We make them pay back, turning the traffic you pay for into first orders.
Orders
More orders per customer
Bring customers back sooner and more often, so one order becomes many.
AOV
Higher value per order
Make every order bigger than the last, without leaning on discounts.
Revenue
Growth that compounds
A small lift in each lever adds up to a big lift overall.
How we move each lever
Everything that happens once someone lands on your site, handled by one team from strategy to send. Pick an element to see what's inside.
Sign-up
Pop-ups and forms that turn more of the traffic your ads bring in into an audience you can talk to.
What we've delivered
Every change, backed by the numbers.
A wellness brand was spending heavily on ads but not getting enough back from the traffic. We rebuilt the pre- and post-purchase flows, and tested first-order offers on how much customers went on to spend, not just how many converted. The result: more first orders, higher-earning flows and stronger LTV.
6‑month LTV
new customer orders
flow revenue per recipient
A cleaning brand was selling plenty of one-off orders, but too few customers were choosing to subscribe. We reworked the journey to get more first-time buyers straight onto a subscription, and tested entry offers until new customers were starting on bigger, longer-term orders. The result: more repeat orders, more returning revenue and bigger first orders.
90‑day repurchase rate
returning customer revenue
new customer AOV
A supplement brand was signing up subscribers fast, but losing too many early on. We used better offers to start more customers on quarterly plans, and turned order renewals into a retention lever with more control and well-timed incentives to stay. The result: more active subscribers, stronger early retention and bigger orders.
active subscriptions
month 1–3 retention
subscription AOV
Emails that earn their place in the inbox
Every email is designed in-house by our own designers, true to your brand and built to look sharp on any screen. Good enough to stop the scroll, clear enough to get the click.
What our clients say
Us vs a typical email agency
| Email Alchemy Lab | Typical agency | |
|---|---|---|
| Goal | Total revenue | Inflated Klaviyo revenue |
| Optimise for | Customer LTV and repeat purchase | First orders and one-off sales |
| Focus | Retention and lifecycle only | One service among many |
| Who does the work | One team, strategy to send | Hand-offs across freelancers |
| Reporting | Repeat rate, AOV, LTV and more | Opens and clicks |
| Roster | Small and selective | As many as possible |
Run like an experiment
Every engagement starts with an audit, then runs the same loop, again and again.
Observe
Audit of your flows, campaigns and post-purchase journey, with the revenue opportunity sized.
Build
We write, design and build the flows, campaigns and offers, prioritised by what will move revenue most.
Experiment
We send and test offers, content, products and segments, and keep what wins.
Measure
Reporting on the three levers, then back to step one.
See how much more your customers could be worth
Our free retention audit takes a deep look at your email and lifecycle setup, from your campaigns and flows to your Shopify and subscription data, to show you where your biggest opportunities are, based on what’s already worked for brands like yours.
To get yours, book a short call. We'll learn what you're optimising for and set up access to your data, so the audit is built around your numbers, not a generic checklist.
“No sales reps, no account managers. You’ll speak with me, and I’ll go through your account myself.”
2 audit spots each month.
Questions, answered
What's in the free retention audit?
A review of your flows, campaigns and post-purchase journey, with the biggest opportunities sized across new customers, order frequency and AOV. It's yours to keep, whatever you decide.
Which platforms do you work in?
Klaviyo and Shopify, plus Recharge and Skio for brands that sell on subscription. We also plug in the third-party tools around them, like reviews, loyalty, quiz and pop-up apps, so your whole stack works together.
Is it just email?
Email is the engine, but we also run SMS, WhatsApp and direct mail, plus the offers, loyalty schemes and subscription portal management that sit around them.
Do you replace our acquisition agency?
No, we work alongside it. Your acquisition team brings people in; we turn them into first orders, then repeat customers, so every dollar of ad spend goes further.
Will my account be handed to someone junior?
No. You work directly with the founder, hands-on from strategy through to reporting, backed by a small, experienced team. No account managers, no hand-offs to juniors.